Case Study

Big Dreamers ABA

Georgia and Maryland. Google Ads. February 1 to August 30, 2026.

$31.4K

Ad spend

2.46K

Clicks

190

Conversions

$165

Cost per conversion

Click-through rate: about 4.0%. Source: Google Ads account data for the period shown. Conversions are phone-call and form leads. Amounts in USD.

What we did

  • Starting point: low-intent inquiries and leads from outside the clinics’ areas.
  • Restructured keywords and Responsive Search Ads to reach parents looking for local, in-clinic ABA.
  • Launched dedicated landing pages for each state.
  • Added stronger negative keywords. Lead volume and lead quality improved after the changes.

From the Google Ads account

Big Dreamers Aba Google Ads account overview
Account overview for the period shown.
Big Dreamers Aba Google Ads campaign results
Campaign results for the period shown.

Landing page for this campaign: https://www.bigdreamersaba.com/georgia-landing-page

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