Services for Canadian ABA Clinics

Marketing Measured by One Number: Enrolled Families

Clicks, impressions and followers are only the means. Every service below is built to answer the question that matters to your clinic: did more families enrol, and did they stay?

Why Our Services Work Differently

Most Agencies Sell You Tactics. We Look at the Whole Path to Enrolment.

A family rarely finds a clinic, calls, and enrols in the same week. A parent searches after a diagnosis, compares a few clinics, reads up on funding, sends an inquiry, and then waits. Your clinic can lose them at any one of those steps.

A lead who never hears back in time, or who can't work out how funding applies to your services, isn't a result. So we organize everything around the full path a family takes. Your clinic may need one stage or all four. The free audit shows you which.

Get Found

"Who offers ABA near me?"

Local SEO & Google Business Profile
Facebook & Instagram Advertising

Earn Trust

"Can I trust this clinic with my child?"

Website Design
Content Marketing

Convert

"How do we get started, and can we afford it?"

Intake Funnel Optimization

Drive High-Value Growth

"Can we fill our caseload with the right families?"

Private-Pay & Out-of-Pocket Family Acquisition

Get Found

Be There When Families Start Looking

Local SEO & Google Business Profile

Be one of the clinics families find when they search.

When a parent in Mississauga, Surrey or Calgary searches “ABA therapy near me,” the clinics shown in Google’s map results are usually the ones they call first. If your clinic isn’t there, you’re invisible at the moment a family is ready to act, often in the stressful days after a diagnosis.

Local search is where an independent clinic can compete on fairer ground, because Google weighs relevance and proximity, not just budget.

What's included

  • A complete Google Business Profile: categories, services, photos and posts in Canadian ABA terminology
  • Location and service pages built around how families in your city actually search
  • Consistent clinic listings across Canadian directories
  • Guidance on responding to Google reviews within your regulatory college’s advertising standards
  • A monthly visibility report showing where you appear, for which searches, and what changed

What you'll see in your report

Where your clinic appears for your priority searches, plus calls, direction requests and website visits from your Google profile.

Facebook & Instagram Advertising

Reach families while they’re still researching.

Many parents don’t start on Google. They ask in local parent groups, follow autism resources, and read about funding long before they contact a clinic. Advertising lets your clinic show up during that research with a message about what they’re actually worried about: funding, wait times, or what a first assessment involves.

No “Now Enrolling!” ads. We write calm, educational, privacy-conscious ads that respect families and stay within your professional advertising obligations: no exaggerated claims, no testimonials, no false urgency.

What's included

  • Audience strategy built for your province, service area and funding landscape
  • Ad copy and creative in strength-based, dignity-centred language
  • Privacy-conscious tracking set up so no health information is exposed
  • Ongoing testing, optimization and budget management
  • Monthly reporting in plain language

What you'll see in your report

How many families inquired, how many went on to enrol, and what we’re adjusting next.

Earn Trust

Give Parents a Reason to Choose You

Website Design

A website that answers a parent’s questions before they have to ask.

A parent comparing clinics will visit your website, often on a phone, often late at night. In the first few seconds they’re deciding whether you seem credible, whether you serve their child’s age, and whether they can afford you. If the site doesn’t answer that clearly, they go back to the search results.

We design clinic websites around those first questions: who you help, how your approach works, who’s on your team, how funding applies, and what the first step is.

What's included

  • Custom design reflecting your clinic’s values, team and community
  • Mobile-first build that loads quickly on any phone
  • Plain-language pages on your approach, team credentials and service areas
  • A clear funding page covering your province’s programs (OAP, FSCD, BC’s Autism Funding Program and others)
  • An inquiry and booking flow designed to convert, with privacy built into every form

What you'll see in your report

How many visitors get in touch, how the site performs on mobile, and which pages lead families to contact you.

Content Marketing

Be the clinic that answered their question first.

Parents in Canada search for very specific things: “How do I apply for OAP funding?”, “What does FSCD cover in Alberta?”, “How long is the ABA waitlist in Ottawa?” Many of the answers they find are written for American families, built around insurance codes and copays that don’t apply here.

When your clinic publishes a clear, accurate Canadian answer, it can rank for that search, and the parent meets your clinic as a helpful expert before they ever call.

What's included

  • Province-specific funding guides (OAP, FSCD, BC’s Autism Funding Program and others)
  • Search-optimized articles on a consistent schedule
  • Every piece reviewed for clinical accuracy, privacy and Canadian spelling
  • Each article repurposed into social posts so the work goes further

What you'll see in your report

Search traffic to each article, the searches it appears for, and inquiries it contributes to.

Convert

Stop Losing Families Between "Hello" and "Enrolled"

Intake Funnel Optimization

Fix the gap between first contact and first session.

This is the service most agencies don’t offer, and it’s often where a clinic has the most room to improve. A family sends an inquiry. Nobody replies for two days, or the reply is a funding explanation that adds to their confusion, or the follow-up never happens. Meanwhile they’ve contacted two other clinics.

Better marketing can’t fix a leaky intake process; it only sends more families into it. So we look at the full journey from first contact to first session and fix where families drop off.

What's included

  • An audit of your intake process: response times, scripts, forms and follow-up
  • A response and follow-up routine your admin team can actually keep up with
  • Clear funding explanations for families at the inquiry stage
  • Tracking from first ad click or search through to enrolled child
  • Funnel reporting alongside your marketing reporting, so you see the whole picture

What you'll see in your report

How quickly inquiries get a response, and how many go on to book a consult and enrol.

Drive High-Value Growth

Growth Only Works When You Attract the Right Revenue Mix

Private-Pay & Out-of-Pocket Family Acquisition

Fill your clinic with high-intent families seeking immediate care.

Relying solely on public or government funding pipelines can lead to unpredictable cash flow and administrative delays. We build precision paid search campaigns, local SEO, and high-converting landing pages to help your clinic consistently attract families seeking immediate, private-pay ABA, Speech, and OT services.

What's included

  • High-Intent Search Campaigns: Targeted Google Ads capturing parents actively searching for immediate private-pay services in your region.
  • Conversion-Focused Landing Pages: Clear messaging around funding options, insurance, and rapid intake availability.
  • Local SEO & Map Pack Optimization: Help your clinic show up prominently in local map results when families search for autism therapy near them.

What you'll see in your report

Private-pay lead volume, cost-per-acquisition (CPA), lead quality metrics, and campaign ROI.

Our Standards

The Baseline That Comes With Every Service

Canadian by default

Canadian spelling, Canadian terminology and Canadian funding programs, named correctly. You’ll never have to correct “behavior” to “behaviour” in your own marketing.

Privacy built in from the start

Every form, ad and tracking setup is designed around PHIPA, PIPEDA and the privacy legislation in your province. For a regulated clinician, a privacy mistake isn’t only a marketing problem.

Respect for your college's standards

No testimonials, no outcome guarantees, no pressure tactics. We follow the advertising standards that apply to regulated practitioners, including CPBAO’s in Ontario.

Reporting you can read in five minutes

Plain language, real numbers from your own accounts, and a monthly call to walk through them. If something isn’t working, you’ll hear it from us first.

One team, directly accessible

You work with the people who run your campaigns, not a rotating account manager.

Where to Start

Not Sure Which Service You Need? Start With the Symptom.

“Most of our families come from referrals, and we can’t predict next month.”

Start with: Local SEO and Facebook & Instagram Advertising

“People visit our website but rarely get in touch.”

Start with: Website Design

“We get inquiries, but many of them never enrol.”

Start with: Intake Funnel Optimization

“Parents arrive confused about how funding works.”

Start with: Content Marketing and Intake Funnel Optimization

“We rely heavily on one funding source, and our cash flow is unpredictable.”

Start with: Private-Pay & Out-of-Pocket Family Acquisition

“Honestly, I’m not sure what’s wrong.”

Start with: The free clinic audit. That’s exactly what it’s for.

How We Work Together

Three Steps, No Pressure

Step 1

Free Clinic Audit

We review your online presence, local visibility and intake process. No cost, no obligation.

Step 2

A Written Growth Plan

A clear plan built around your caseload goals and your province’s funding landscape, recommending only what your clinic needs.

Step 3

Execute, Report, Adjust

We do the work, report in plain language every month, and refine as your own data comes in.

Quick Questions

Before You Get in Touch

Do I have to buy all of these services?

No. Most clinics start with one or two. We’ll tell you honestly where the biggest opportunity is, even if that’s the smallest engagement.

How soon will I see results?

Timelines depend on your market and starting point. We’ll give you a realistic picture during your free audit, not a promise.

What does it cost?

It depends on which services fit your clinic’s goals. You’ll get clear, upfront pricing after the audit, with no hidden fees.