Case Study

Aluma Care ABA

Kansas and New Hampshire. Google Ads. May 1, 2024 to August 30, 2026.

$61.4K

Ad spend

6.68K

Clicks

322

Conversions

$191

Cost per conversion

Click-through rate: about 3.21%. Source: Google Ads account data for the period shown. Conversions are phone-call and form leads. Amounts in USD.

What we did

  • Split campaigns by location (Wichita, Lawrence and New Hampshire) so ad copy matched local searches.
  • Built dedicated landing pages for each region.
  • Ran quarterly keyword audits, pausing broad-intent terms that brought unqualified traffic.
  • Added campaign-specific negative keyword lists.

From the Google Ads account

Aluma Care Aba Google Ads account overview
Account overview for the period shown.
Aluma Care Aba Google Ads campaign results
Campaign results for the period shown.

Landing page for this campaign: https://www.alumacare.com/new-hampshire-ppc

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