$15.8K
Ad spend
1.46K
Clicks
156
Conversions
$101
Cost per conversion
Click-through rate: 4.06%. Source: Google Ads account data for the period shown. Conversions are phone-call and form leads. Amounts in USD.
- Built a high-intent search campaign for a new service area, starting with Maximize Clicks to gather data, then switching to Maximize Conversions once enough conversions were recorded.
- Created a dedicated landing page with form consent and Google Tag Manager event tracking.
- Added negative keywords, paused high-spend keywords with no conversions, and excluded job-seeking searches.
- Applied bid adjustments in the best-performing locations.
Landing page for this campaign: https://www.abrighteralternative.com/