Case Study

Divine Steps ABA Therapy

Virginia and Maryland. Google Ads. January 1, 2022 to August 30, 2026.

$423K

Ad spend

99.2K

Clicks

3.48K

Conversions

$122

Cost per conversion

Click-through rate: about 3.5%. Source: Google Ads account data for the period shown. Conversions are phone-call and form leads. Amounts in USD.

What we did

  • Separated autism evaluations from ongoing ABA therapy, because families search for them differently.
  • Built distinct campaigns for Virginia and Maryland, with ad groups for evaluation keywords and therapy keywords.
  • Added display placement exclusions, location bid adjustments and Target CPA limits to keep costs steady.

From the Google Ads account

Divine Steps Aba Google Ads account overview
Account overview for the period shown.
Divine Steps Aba Google Ads campaign results
Campaign results for the period shown.

Landing page for this campaign: https://www.divinestepstherapy.com/locations/aba-therapy-in-maryland

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