$1.73M
Ad spend
293K
Clicks
18.7K
Conversions
$92.86
Cost per conversion
Click-through rate: 4.5%. Source: Google Ads account data for the period shown. Conversions are phone-call and form leads. Amounts in USD.
- Ran hyper-local search campaigns in six states, in markets where competitors were pushing keyword costs up.
- Built customized landing pages with explicit consent forms and Google Tag Manager tracking.
- Managed Target CPA and Maximize Conversions bidding, with ad customization, to protect impression share.
Landing page for this campaign: https://goldencaretherapy.com/new-jersey-ppc/