Case Study

Shining Moments ABA

Maryland. Google Ads. December 1, 2025 to August 31, 2026.

$16.6K

Ad spend

3.76K

Clicks

156

Conversions

$107

Cost per conversion

Click-through rate: about 4.15%. Source: Google Ads account data for the period shown. Conversions are phone-call and form leads. Amounts in USD.

What we did

  • Targeted two groups of families: those seeking an autism evaluation and those ready for ongoing ABA services.
  • Built separate ad groups, with their own keywords and ad copy, for each service.
  • Sent traffic to a custom landing page with form consent tracking and Google Tag Manager integration.

From the Google Ads account

Shining Moments Aba Google Ads account overview
Account overview for the period shown.
Shining Moments Aba Google Ads campaign results
Campaign results for the period shown.

Landing page for this campaign: https://shiningmomentsaba.com/ppc-landing-page/

Back to All Case Studies