$84.7K
Ad spend
11.8K
Clicks
736
Conversions
$115.12
Cost per conversion
Click-through rate: 2.75%. Source: Google Ads account data for the period shown. Conversions are phone-call and form leads. Amounts in USD.
- Starting point: low lead quality and tight budget caps in New Jersey and New York.
- Audited the account, paused older campaigns that spent on low-intent clicks, and launched high-intent search campaigns alongside Performance Max.
- Added dedicated state landing pages and display placement exclusions.
- Adjusted budget pacing to capture conversions that were being missed.
Landing page for this campaign: https://www.stridesaba.com/